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Sensory semiotics

This presentation will review recent thinking on how cultural phenomena can influence sensation.Brands rely on cultural meaning for their value, so the creation and management of that meaning is critical. We know that (i) the meaning a brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Fiona McNae
June 15, 2015
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Citation

McNae, F. (2015a, June 15). Sensory semiotics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sensory-semiotics